Red iPhone 8 and iPhone 8 Plus arrive on April 13
Apple on Monday announced that the two 2017 iPhone models will be available in the colour later this week. The phones are part of the Product Red program, meaning that a portion of the profits from the sale of the devices goes to the Global Fund, a charitable organization that funds programs that combat HIV and AIDS in sub-Saharan Africa.
According to Apple, the company has donated more than $160 million since partnering with the Fund in 2006 and is the Fund's largest corporate donor.
The new models have a black front face and a red backside, harkening back to the U2 iPod released back in 2004. By contrast, last year's iPhone 7 Product Red edition had a white face.
The price of the red iPhones is the same to end users as space grey, white and gold models, which have been available since September 2017. They start at $699, £699 or AU$1,079 for the iPhone 8 and $799, £799 or AU$1,299 for the iPhone 8 Plus.
Instead of a red finish, iPhone X owners will have to settle for a new Product Red version of the folio case ($99, £99 or AU$145). There, the Product Red colour gets added to the existing portfolio of six hues.
The red iPhones and case will be available to order as of Tuesday, April 10. Delivery and in-store availability start Friday, April 13. Verizon and AT&T both confirmed that they will sell the phone, with orders also beginning tomorrow.